#Rally4Rhinos Trending Around the World; San Diego Global Sparks Campaign to Stop Poaching

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Students from San Pasqual Union Elementary School in Escondido were among those who lent a hand to help San Diego Zoo Global raise awareness of the plight of rhinos in the wild and the urgent need to protect these iconic endangered species for future generations.

Endangered Species Day Celebrated at San Diego Zoo Safari Park with a “Rally 4 Rhinos”

As part of San Diego Zoo Global’s Rally 4 Rhinos campaign, the public was asked to celebrate Endangered Species Day, May 15, by spreading the word about rhino poaching, writing a rhino conservation message on their hand, taking a photo, and posting the photo to social media using the hashtag #Rally4Rhinos. The campaign spread like wildfire, reaching around the world, with postings from San Diego, the Eiffel Tower in France, Vietnam, rhino preserves in South Africa, beaches in Brazil and beyond.

There are five species of rhinos – black, white, greater one-horned, Sumatran and Javan. With all species together, there are less than 30,000 rhinos worldwide. Rhinos are facing the worst poaching crisis in history, with an average of three rhinos a day being killed in South Africa. At the current poaching rate, rhinos could become extinct in 15 years. Rhinos are poached for their horns, which are made of keratin, the same thing as human fingernails and hair.

Photo taken on May 15 by Ken Bohn, San Diego Zoo Safari Park.

CONTACT: SAN DIEGO ZOO GLOBAL PUBLIC RELATIONS, 619-685-3291

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